Long-term organic growth using an effective but affordable SEO strategy
Our Search Engine Optimisation Services include:
>> Website Audit and Competitor Analysis
>> Keyword Research and Strategy
>> On-Page Content and Technical Optimisation
>> SEO Northampton
>> Local and National service
>> Quality Backlink Building
>> Daily/Weekly/Monthly Activities
>> Analysis and Reporting
Search Engine Optimisation is the process of making it easier for the search engines, and the people searching them, to find your website. Whether you are a startup, a FTSE 100 company or anywhere in between, ranking organically on a SERP (Search Engine Results Page), is one of the most efficient marketing channels to invest in. A solid SEO strategy allows you to be found by your target audience, increasing the potential for converting sales.
"No website can stand without a strong backbone and that backbone is technical SEO" - Neil Patel, NP Digital
A good website, prepared properly to rank well from the beginning, should be optimised for User Experience (UX), loading speed and basic keyword SEO. As well as optimising your online platforms to perform well, we offer cost effective, affordable monthly SEO services to maintain your websites search ranking. We follow White Hat SEO guidelines and provide fully ethical
Get in touch today, for a free, no obligation consultation about how we can be of service.
Website Audit and Competitor Analysis
Have you taken the time to consider how your website ranks in the main search engine result pages compared to your main competitors? This is the first question that we will answer for you through a full audit of your own website followed by a comparison to other websites ranking highly in your field.
A comparison of your sites performance against similar websites highlights to us how we can best implement a cost effective but highly productive seo strategy to boost your ranking. There are several areas that we can look to improve immediately on your site through: seo analysis (checking your website's seo efficiency); technical analysis (loading speed/content errors etc. that may have a detrimental effect on your ranking); and user experience (how engaging and easy it is for somebody to browse your site).
This is only a first, but crucial step, in order for us to deliver an affordable monthly seo package, geared to attract and convert an increased amount of customers to your website.
Keyword Research and Strategy
Keyword research is the process of identifying the actual words that potential customers use to search for your business online. The results of this research will impact on the content strategies that we implement to boost your website up the search rankings. There is a process that we follow to establish the keywords that you should be targeting and implement an efficient and affordable strategy to rank highly for them.
On-Page Content and Technical Optimisation
On-page optimisation is the method of improving individual pages of a website to rank higher in search engines through improving and editing content within the website's HTML source code. We will make sure that the content of your website is using the relevant search terms that we identified in our keyword research as well as optimising it's layout. This is implemented with user experience in mind, aiming to answer the searcher's (and potential clients) quest for informaton whilst still crafting search engine optimised content.
The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase. The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
Website Performance Optimisation
Having addressed any issues with the on-page content and technical audit, such as: server speed; source code; text/media elements and meta data, we now focus our attention on link structure and design. We ensure that there is a logical structure to your internal linking and that 'search engine friendly' URL's are being used. We look at mobile optimisation, checking that specific page elements such as CTA's (Call to Action Buttons) are encouraging new traffc to convert across all platforms.
Local and National Optimisation
Local SEO will deliver the most impact for businesses offering a product or service to customers within a specific region. Local SEO strategies are focused on getting your website to appear in local search results for the most relevant and highly-searched for keywords. Optimising your website for Local optimisation is extremely important if you want to be found by customers locally and, because local SEO will attract customers on your doorstep, your website’s conversions rates will be higher.
Quality Backlink Building
If we listen to Google they say that backlinks are one of their top 3 ranking signals. For a website to rank for its target keywords, it must have a decent Domain Authority. A large part of increasing Domain Authority comes from link building, but the quality of links matters much more than the quantity. A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike. Equally, recommendations build trust and trust builds authority.
Analysis and Reporting
Competition on the web is fierce. Being able to track your online marketing efforts is critical to making improvements to your website's user experience and ultimately to the success of your business on the web. An effective web analytics program in place enables you to measure the current level of success of your marketing program and gauge how changes to your website and marketing efforts help or hurt your website's overall goals.
Why Coose Us?
The world of SEO has seen dramatic change over the years and we can expect even more to come. As a specialist agency based in Northampton, UK, with extensive experience in the industry, we make it our job to stay abreast with these changes so we can keep your marketing campaigns ahead of the competition. We know what it takes to assemble a campaign that will generate the results you need to see. Contact us today!